Before we begin…
This is the part where I should probably be telling you why you need me as your copywriter, what makes me stand out, etc.
Let’s be honest, sometimes the About page can feel SO robotic, like there isn’t an actual human behind the screen. For me, when I’m reading someone’s About page, I want to know what makes the person tick, what they enjoy doing away from work and get to know them somewhat before I consider them for my needs. Think of your About page as the place where you invite readers to get to know the real you. It’s where you start building the connection that will grow into a strong, lasting relationship with your future clients or customers.
So, what makes me tick?
Hi, I’m Ashley! Wife to one, mother to three, book enthusiast, crazy cat (and dog) mom, and (I can’t believe I’m about to write this) spin class convert. I’m originally from the rainy UK, but moved to the USA back in 2016. I told my husband I would stay for 3 years and, long story short, we’re still here 8 years later!
I’m a sucker for a good T.V. drama and a glass of Chardonnay…preferably in my pj’s with as many blankets as humanely possible! I may live in Florida but you can bet that I’ll crank that AC down as low as possible just so I can trick my mind into thinking it’s fall and not 100 degrees outside!
I love to write (I mean, you would hope so considering I’ve chosen a career that requires A LOT of writing), but outside of work, I write for fun too. When I was a kid, I had to write a story for a school project. I got into trouble because my teacher thought it was that good that my parents must have written it….nope, it was me!
Okay, I think I’ve said enough about myself without getting too personal…
A little bit of a back story…
As much as writing is my passion, I started my career in Legal Billing and Accounting. It was of those jobs that I ‘fell’ into, got good at it and, for the most part, enjoyed it! But, there was always something missing…and it took me until I hit my 30’s to realize that what was missing was…passion!
I knew that I needed something different, and that I had to find a career where I could channel my creativity. That’s when I heard about copywriting and I knew instantly that this was the career path for me. Don’t get me wrong, changing career paths in your 30s can be terrifying, but creating a career doing something I love is so incredibly worth it!
And that’s when Copycat Creatives was born…
Now, why do you need me?
Writing the copy for your website can feel like just another thing on your to-do list, especially when you’re wondering how to grab your target audiences attention. That’s where I come in.
You need more than just words, you need a strategy-one backed by research, and a deep understanding of copywriting and marketing.
Let’s get this off your plate and have fun creating something amazing!
My Approach
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Dream it
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Build it
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.